You saw/ heard it on In Vogue first! My sunshine of a friend, Amy, who knows more people than this planet can handle, emailed me a link last week.
In love I am, “MICHI is an edgy, fashion-forward, utilitarian active lifestyle brand…. originated from the desire to fill the gap between provocative, glamorous lingerie and comfortable, utilitarian athletic wear”. Think of MICHI as the La Perla of active-wear that could technically be worn as statement clothing (certain pieces anyways), but I’m sure it won’t be as expensive.
MICHI is based in Tdot, not being distributed yet, but the potential is gigantic! I truly love MICHI’s Fall 2011 Collection, and its detail oriented approach to active lingerie that you wouldn’t mind peeking from under your top. The most difficult will be creating and manufacturing the same or better designs and quality, collection after collection which, I’m certain, will happen.
* Photos from MICHI