In my humble opinion, CREEP is the quintessential Canadian, and especially Torontonian, brand. To me, Toronto has always been a truly international city. Firstly and most importantly, because our streets are filled with people of different races, backgrounds, sexual preferences, political views, hair colours, you name it, we go it, and we get along quite nicely! Secondly, because we’re recognized for our cultural and financial influences including the third largest stock exchange in North America – TSX, a humbly successful film festival – TIFF, and a booming condo market that has attracted serious international dollars.
That said, CREEP is a Canadian because it represent what we’re about. The brand is originally from Osaka, Japan founded in 1997 by Kiyofumi Awai. In 2008, Hiroshi Awai, Toronto bound since 2000 and also Kiyofumi’s younger brother, became the creative director of CREEP, now a men’s only line. The label’s head-office is in Toronto with international distribution offices in London, UK, Los Angeles, USA, and Hyogo, Japan, and a substantial list of stores from Vancouver to New Zealand carry the line.
On an international scale, Canadian fashion is mostly known for our tuxedo, parkas, fur, and plaid. And, there is absolutely nothing wrong with that. The rest of the world has been trying to dress like us for the last three years! Why are we afraid of it? CREEP, for the FW 2012 collection, embraced the Canadian fashion and, as they’ve been doing since the beginning, incorporated the Japanese requirement for high quality and design. The functionality, stylish designs, just the right amount of patters and colours, as well as, an overall contemporary flare of all of the collections, make CREEP a go to brand for young, international men.
All images from www.creep-clothing.com