Now that weather in Toronto is getting progressively colder, I’m not wasting any time bringing out my favourite winter boots. Not just any kind of boots, the boots that only Canadian women will proudly wear to the office on a snowy day with a fun pair of tights, A-line grey wool skirt and a beautiful alpaca coat. Yes, I’m talking SOREL. The boots that Santa wears… I’m convinced of that!
SOREL is a true heritage Canadian brand. Established in 1962,
“SOREL brings the spirit and heritage of expertly crafted boots to the modern world of fashion where they inspire a new generation of doers, builders, and creators… SOREL combines felt, wool, premium leather, and flawless construction with people who aren’t afraid to get their boots dirty.
There is nothing I admire more in a brand than an exceptionally executed marketing and PR plan. In recent years, SOREL‘s team revived the brand through consistent online, ad and social media campaigns, contests, sponsorships and partnerships. The luxurious yet down to earth “Get Your Boots Dirty” campaign attracts precisely the kind of attention that many hardy clothing and shoe companies have difficulty obtaining i.e. femininity, class, and luxury are not compromised while wearing a functional, flat boot. Also, yesterday, SOREL announced that they “will be the official footwear partner of the 2012 Whistler Film Festival.” Being a hip, winter-loving Canadian has never been better.