Sustainable clothing is an aspect of fashion world that’s becoming increasingly important to many women. It is not a trend, it is not something a designer can whip out and bring forward in one collection and forget about in the next, it’s also not a charitable cause. It is a conscious effort on designer’s behalf to produce clothing made from environmentally friendly materials using socially responsible methods.
atelier b. is a sustainable Montreal-based clothing line designed by two friends, Catherine Métivier and Anne-Marie Laflamme. The scrap-book like web-site is one of the most feminine and pleasing online communities I’ve had the pleasure exploring in a while.
ATELIER B. minimalistic but detailed and quality driven clothing is timeless. Many pieces reminded me of Europe and the basic staples that every girl should have like a structured dark dress and a jacket that goes along with everything. Quality in such staples is extremely vital as it’ll be something you will wear at least one a week. The additional benefit that ATELIER B. brings to the table is their passion for sustainable materials and local production that are intertwined with they desire for innovation and quality.
sustainable materials + local production + innovation + quality = ATELIER B.